Fujian Has Produced A Lot Of Famous Local Shoes And Clothing Products.

Over the past decades,

A lot of famous brands of local shoes and clothing are produced.

From 2015 to 2016, the company announced that it would enter the sports industry and share or acquire sports related companies through various capital means.

The reporter noted that the aggressive takeover made the company's asset liability ratio rising. Data show that since the three quarter of 2015 to the three quarter of 2016, the company's asset liability ratio has increased by about 15 percentage points, reaching 61.6%, at a relatively high level.

But in fact, these actions did not bring good benefits to the company.

Improved.

According to the company's financial report, as of the first three quarters of 2016, the company's net profit amounted to 178 million yuan, down 13% compared with the same period last year.

At the same time, continuous M & A increased the company's asset liability ratio. Data show that since the three quarter of 2015 to the three quarter of 2016, the company's asset liability ratio has increased by about 15 percentage points, reaching 61.6%, which is at a higher level in the industry.

The flagging of the main business forced the birds to start pformation.

In the 2014 annual report, the development strategy was upgraded from "tradition".

"Industry management" has upgraded to a sports industrialization group based on the manufacture of sportswear and products and coordinated development of various sports industries.

At the beginning of 2015, the precious birds appeared in the ranks of tiger rush shareholders.

The Quanzhou Quanxiang Investment Center (limited partnership) established by investment provides a loan of 240 million yuan to Quansheng investment, while Quansheng investment will use all of the loans to the pferee tiger stock and increase its capital to the tiger tiger to become its second largest shareholder, while the expensive bird has the Quan Sheng investment holding all the proceeds of the 16.11% stake of tiger tiger.

In addition, for the dream of sports industry, it is only the first step to spend money on acquisitions. How to integrate resources with different companies to achieve the maximum synergy effect is the problem to be considered.

In the above mentioned investment behavior, except for the cooperation between tiger and bird, many other investment activities are still in the running in period or simply quit.

Related links:

Industrial capital has always been sensitive to smell.

In October last year, the State Council clearly pointed out that the national fitness would be upgraded to the national strategy, and the sports industry should be supported by the green industry and sunrise industry. By 2025, the number of regular exercise participants reached 500 million, the total scale of the sports industry would reach 5 trillion yuan, corresponding to the annual growth rate of sports industry nearly 20%.

The collision between capital and industry, and by the east wind of industrial policy, the major brands of sports products have long been eager to try.

However, on the one hand, the sports industry is laid out on a large scale. On the other hand, the main business of noble birds is not satisfactory. The barrel effect caused by the short board of its main business or the pace of its pformation is restricted.

In recent years, China's sports industry has developed rapidly and the market scale has continued to expand.

Data show that from 2006 to 2013, China's sports service industry revenue increased from 3 billion 704 million yuan to 27 billion 957 million yuan, the compound growth rate reached 33.48%, and the retail sales of sports and entertainment products increased from 14 billion 130 million yuan to 45 billion 310 million yuan, and the compound growth rate reached 18.11%.

However, compared with the developed countries such as the United States, China's sports industry still has enormous room for development.

At present, the per capita sports consumption in China is 27 US dollars, while the global average is 217 US dollars, while in Europe and the United States, it is generally over 300 dollars.

The source of main business income includes clothing, footwear and accessories, which accounted for 44.92%, 53.62% and 1.46% of the main business income in 2014 respectively.

At present, the products of the costumes are mainly self-made, while the clothing products and accessories are all purchased by outsourcing.

As the overall environment of the clothing industry is not good, the number of business birds has declined continuously from 2012 to 2014. In the first three quarters of 2015, the business income of the precious birds increased by 4.72% compared to the same period last year.

Since 2014, the company has upgraded the development strategy, upgrading from "traditional sports shoes and clothing industry" to "sports industrialization group based on sports apparel manufacturing and coordinated development of various sports industry forms", based on sports apparel manufacturing, taking mass sports and national fitness as the direction, and actively looking for a clear profit model with M & A targets for resource integration.

Andy Chen, President of the expensive bird investment company, has previously told the media, "what we want to do is the first sports company in China."

From the perspective of mass consumption, sports and tourism represented a fast growing industry in 2015.

A clear path is that industrial capital is being combined with listed companies to lay a strong layout of the sports industry chain.

Wei Fengchun, general manager of the general strategy Department of Boshi fund, once said, "the sports industry chain is very long, from sports events, media, to the construction of sports venues, and then to the production and sale of sports products.

In the whole industry chain, sports industry can promote the common development of catering, automobile, tourism and other industries through its high mobility.

However, for the noble birds, how to get profits from this long industrial chain is a problem that we must face in the future.

For more information, please pay attention to the world clothing shoes and hats net report.