Xiong Jun: Junx Conveys Fashion Positive Energy

In the event of "I love design - 2014 INSHOP STYLE FESTIVAL" co sponsored by Shanghai Fashion Design Association and INSHOP gathering, we recommend by INSHOP. We interviewed the local pioneer designer, JunX's founder PANDA (miss Xiong Jun).

　 Xiong Jun PANDA

　 　 Designer brand JunX founder

Local cutting-edge designers

At the starting point of dreams, each of us has an idol. The flood of time may have made you forget his name, but his obsession with dreams has been deeply impressed on our hearts and into our lives. For PANDA (Xiong Jun), when she was eight years old, she saw a design master's words, which stirred the ripples of her heart. The dream and soul have been awakened at this moment. Bear Prince The way of design, like her graceful and neat lines, runs to the mysterious and wonderful future without hesitation.

Reporter: what kind of fashion idea do you want to convey to your brand JunX?

Mr. bear: JunX This brand is named after my name, representing fashion and strong. When I design this brand, I hope to express my inner understanding of fashion through this brand. Fashion first needs self-confidence, and at the same time, it has to pursue life and always has positive energy.

Reporter: Why did you first think of starting this brand? What are the characteristics of this brand?

Xiong Jun: JUNX has been operating for more than a year, before it was in preparation stage. Since I was young, I like fashion design very much. When I was a university, I chose the major of fashion design without any hesitation. Becoming a fashion designer is my dream. Now I finally get my wish. JunX is characterized by its use of soft color stitching design, invisible side seam structure treatment, sophisticated tailoring and production technology, integrating artistic and commercial design elements, reflecting the collision between strength and elegance.

Reporter: so, what is the market positioning of JunX?

Xiong Jun: the clothing price of the JUNX brand is between six hundred and five thousand, and the clothing consumption group is 25 to 40 years old. Now there is a phenomenon, you will find that more than 40 year old aunt may not be more than 40 years old clothes, they are also pursuing a life full of self-confidence. The actual age of a 40 year old aunt, showing the appearance may be only thirty years old. So what I mean by 25 to 40 is actually a psychological age, a young mindset.

Reporter: one. brand Creativity has played a crucial role in gaining market recognition. Creativity comes from inspiration, so how do you get inspiration and innovate?

Xiong Jun: I think designer's inspiration comes from the side, the world is constantly changing. The designer needs to capture more feelings from the bottom of the world from the changing world, and transform this feeling into works, so as to resonate with people's hearts through a costume.

Reporter: you have gone overseas to study abroad, and you know very well about the difference between local designers and Western designers. What do you think of the development of local designers?

Xiong Jun: now many designers in China come back from abroad. They are exposed to many international fashion information and have a certain understanding of international fashion trends. But most domestic fashion designers also need a learning process to complement each other in the process of communicating with designers internationally.

Reporter: now 80, 90 after the consumer group has risen, their consumption view has a great impact on the entire market. In the face of such changes, how should designers brand respond?

Xiong Jun: now, after 80 and 90, their living status is totally different from their parents. Their pursuit and demand for fashion are also higher. Therefore, the free designer brand will also have greater development and survival space. For designers, the most important thing is to maintain their own style. I like Chanel's words very much: the trend is changing rapidly, but the style is perpetuating.