Lining Lost 586 Million Stores In The First Half, 244 Gave Up Sponsorship Gymnastics Team

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian introduced to you is that Lining lost 244 stores in the first half of the year, and gave up sponsorship gymnastics team.

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Lining, who has struggled in losses for two consecutive years, has yet to get out of the vortex. P

Jin Zhenjun said, "very touched", Lining himself decided to give up sponsorship, which reflects Lining's determination to pform the company.

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< p > "gymnastics has trained me, this decision is good for the company, but it is very painful for me."

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Lining, who has struggled in losses for two consecutive years, has yet to get out of the vortex. P

Yesterday, sports brand Lining released the semi annual report in 2014. The first half of the year expanded from 184 million yuan in the same period last year to 586 million yuan, more than 392 million of last year's total loss.

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< p > < strong > inventory is longer than expected < /strong > < /p >.

< p > financial report shows that Lining realized 3 billion 137 million yuan in the first half of the year, up 8% from the same period last year, and the gross profit was 1 billion 400 million yuan, an increase of 10.51% over the same period last year.

However, the deficit expanded from 184 million yuan in the same period last year to 586 million yuan, and net cash and cash equivalents decreased by 371 million yuan.

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< p > the explanation for loss and earnings is that large quantities of inventory, provision for bad debts and manpower cost are the main factors affecting performance.

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< p > inventory, as of the end of June, Lining inventories increased from 942 million yuan at the end of last year to the current 1 billion 89 million yuan.

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< p > Beijing News reporter statistics, Li Ning Co inventory in 2011 reached 1 billion 133 million yuan, then began to go stock action, but three years ago, Li Ning Co's stock has not dropped significantly.

According to the change plan announced by Li Ning Co, its first stage task is to reduce inventory in half a year to a year.

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Lining, executive vice chairman and deputy chief executive officer of the P group, said that the strength of some of its distribution partners was weaker, accounting for about 10%, when they talked about this "dragging behind" data, and they were not enough to cooperate with the pformation.

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< p > Jin Zhenjun said that in the future, he will make full use of distribution partners to inventory, ensure cash flow, and also eliminate some distribution networks.

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< p > < strong > channel adjustment is the biggest problem. < /strong > < /p >

< p > for the loss of < a href= "//www.sjfzxm.com/news/index_c.asp > > Lining < /a >, Ma Gang, a senior garment industry analyst in the industry, told reporters in the Beijing news that Lining still spends a lot of money on the input of channels.

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< p > 2012, Lining lost nearly 2 billion yuan.

In those days, Li Ning Co launched a "channel revival plan" with a cost of 1 billion 400 million to 1 billion 800 million yuan, focusing on supporting dealers to clean up inventory, buy back and integrate sales channels.

In the past two years, in order to optimize the channel, Li Ning Co has been expanding its network and striving to get rid of the difficulties of the past wholesale mode.

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< p > "used to be A dealer operation. Now Li Ninghua has a large sum of money to buy the channel control rights with A.

A provincial market needs at least a few billion, and a prefecture level city must spend tens of millions of dollars.

Ma Gang said, "in addition, there are still a lot of dealers who can't manage, while making bad debts to Li Ning Co, they also need Lining to take over the market."

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< p > Lining's semi annual report shows that as regards the provision for bad debts, as at the end of June, the total provision for bad debts was 683 million yuan.

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"P" for channel issues, Jin Zhenjun said that the biggest problem in the pition was the channel merchants, who had more problems than they imagined. Lining eliminated 4 dealers in the fourth quarter of last year, and increased the proportion of their own stores. This year's new straight stores are expected to contribute to profit from next year.

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< p > data show that the sales channel of Lining brand is indeed shrinking.

As of June 30th, the total number of Lining brand stores was 5671, compared with the end of last year, a net decrease of 244.

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< p > < strong > voice < /strong > /p >

< p > < strong > Lining: "pain" abandon sponsorship gymnastics team < /strong > /p >

< p > yesterday, at the interpretation of earnings report, Lining, executive chairman of Lining group, responded to the sponsorship of China's gymnastics national team.

He said, "gymnastics has trained me, this decision is good for the company, but it is very painful for me."

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< p > the cooperation between Li Ning Co and Chinese gymnastic team has lasted for 23 years.

A few days ago, Anta replaced Li Ning Co as the a href= "//www.sjfzxm.com/news/index_s.asp" sponsor of the China gymnastics national team. < /a >

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< p > Lining said that the company voluntarily abandoned relevant sponsorship rights, taking into account the limited resources of the company, and wanted to concentrate resources on developing core brands and projects.

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< p > Jin Zhenjun said, "very touched", Lining himself decided to give up sponsorship, which reflects Lining's determination to pform the company.

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