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Shangqiu Home Textile Industry Opens The Golden Age Of "Big Home Textile"

2014/8/6 11:27:00 53

> the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" Xiaobian to introduce the Shangqiu home textile industry chamber: opening the golden age of "big home textile".

Less than thirty years ago, Li Yan, President of the Shangqiu Textile Industry Association, opened the first textile company in Shangqiu. After thirty years, she watched the busy and busy streets, and a startling thought began to grow in the chest. P

each has its own way, so it is better to hold the group to warm up .

the process of developing the market is actually a snowball process.

Li Yan said that in the year when resources were scarce and the market was not mature, she had to go to Hangzhou several times to seek business opportunities in order to integrate resources and develop the market.

In recent years, with the continuous improvement of people's demand for quality of life, the market of Shangqiu's home textile industry has developed unprecedentedly. From the traditional daily life demand, today's home textile market already has the consumption style of fashion, personality, health care and so on, and has gradually become a favored consumer favorite.

However, looking at it, a wide variety of shops are flooded with streets, with different types of goods and consumption.

Although supermarkets and shopping malls are in row upon row, their stores are targeted at small consumer groups, and the limited demand for shopping malls gradually becomes saturated. Thus, the pition from "comprehensive" to "professional" is imperative.

with the increasingly fierce competition in the market, Li Yan's store has been relocating several times, and its scale is also expanding. Its influence is increasing day by day, which has led to the rapid development of the same industry.

However, Li Yan was worried.

"Uneven stores are everywhere, and customers are tired of shopping and do not seem to be beautiful."

Li Yan is in his eyes, anxious in his heart.

There is pressure to drive.

In order to develop, she conceived the idea of establishing a chamber of Commerce.

As the vice-president of Henan provincial cloth art association, Li Yan has a keen market sense and an open field of vision. He looks at the first tier cities in the country and even abroad. The large home textile shops are everywhere, convenient and beautiful, which makes Li Yan "eye-catching". So she began to conceive how to standardize the market, promote sales specialization, and finally create a one-stop shopping service.

The precise idea and strong strength soon attracted foreign businessmen to join in, and strike while the iron was hot. Li Yan asked the government to apply for about 1000 mu of home textile city development project.

After that, she worked out the project plan for the construction of Zhongyuan Home Textile City, hoping to put the idea into practice.

in Central Plains, especially in Shangqiu, which is located in the four provinces of Henan, Shandong, Jiangsu and Anhui, a large, professional, high and low-grade home textile mall is still a market gap. Therefore, it is particularly necessary to establish a large, home textile mall that radiates the whole Central Plains, and the most urgent task is to integrate the market.

It is precisely in this situation of heaven, time, place, people, and everything, that Li Yan's advocacy calls for a hundred words. At present, only more than 100 of the high-end home textile companies have joined the chamber of Commerce.

to develop, we must create our own brand /p >

Tagore once said that time is the wealth of change. The clock imitates it but only changes but no wealth.

And Li Yan said, we can not just do other people's brand, to develop, we must create our own brand.

based on the present, the economic level of Shangqiu is no longer the same. The high-end consumer group has been gradually increasing, and the demand for home textiles is also showing a trend of specialization and diversification.

At the same time, the pformation of urban villages, the development of real estate, the prosperity of the economy, the improvement and expansion of the wholesale market and the maturity of various markets around the country have attracted a large number of Chinese and foreign investors to come to Shangqiu.

It will undoubtedly bring the vigorous development of the whole home textile industry.

According to survey data, about 15 million couples are married each year, and about 6 million newborn babies are born.

Some experts have predicted that the annual growth rate of the home textile consumption market will not be less than 20% in the next ten years under the stimulation of the demand for home textile market. At the same time, the annual demand of China's home textile market will increase by about 30000000000 yuan if the household's < a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" per capita consumption increases by one percentage point.

What a great business opportunity and what a big market!

> after more than thirty years of rain and wind baptism, there are now 34 top brands of home textiles in Shangqiu.

However, in the face of such a huge market demand, Li Yan decided to make his own brand.

She has always been a vigorous and practical school of action and practice. She says that she will focus on the ancient city, and is committed to breaking the barriers of duplication and duplication in the past, and opening up new fields. These are the preparations for the brand plan.

"In fact, the ancient city has great room for development. If we combine the ancient city culture with modern commerce, the prospect will be considerable.

And the main body of our project is to build a professional home textile city. Any customers who have the demand for home textile products will be satisfied if they come here.

Chatting about the prospect of home textiles in Shangqiu, Li Yan spoke with great interest. "Business centers are located in Liang park. If the ancient city is developed, it will surely lead to the economic development of Suiyang district and make Shangqiu's economy bloom."

Of course, this is just my family's words.

Reporters learned that not only the home textile industry, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes and hats "/a", household appliances and other industries are also preparing for the establishment of the chamber of commerce negotiations and planning, and received strong support from the government.

After the pformation of the traditional home textile market, the product design will be more scientific and professional, and the matching will be more perfect. It can directly integrate the functions of product design, production, display and sale, warehousing and logistics of the home textile industry, and conform to the trend of the home textile market. P

This is Li Yan's beautiful vision, and is also the direction of Li Yan's efforts. Li Yan said that all the work in the early stage is proceeding in an orderly way, and when everything is ready, she will build her own home textile brand in the Central Plains region and draw a grand blueprint of "production and marketing integration".

go to the world and enhance the new level of strategy

Li Yan and her team are good at breaking the shackles.

She wanted to set up a chamber of Commerce, so Shangqiu's home textile industry was very new. She wanted to build her own brand, so she quickly submitted the project plan of Zhongyuan Home Textile City, and leaving the country and heading for international is Li Yan's next goal.

to go abroad, we must first lay a good foundation in China.

It is not easy to start. In recent years, although the development of Shangqiu has already entered the fast lane and presents a new pattern of letting flowers bloom all the time, there are still persistent market illnesses such as difficult management and hard to find customers. Apart from that, the competition from Liang Yuan and Suiyang district to other counties is fierce.

In order to establish a benign market ecosystem, the chamber of Commerce has systematically integrated existing resources, and regularly organized staff training, expedition and other activities. At the same time, the implementation of information disclosure system has not only facilitated the customers, but also improved the business model of merchants to a new height. Soon, the chamber of Commerce showed a gratifying new atmosphere.

once it has entered the established orbit, its development will be just plain.

Li Yan, who often went abroad to study, conceived the idea of establishing a chamber of Commerce five years ago. Now, she has integrated rich industrial resources and absorbed advanced ideas from Korea, France, Germany and other countries to make use of herself to make the development of the chamber of commerce flourishing.

Li Yan's company mainly curtains, wallpaper, bedding, recently, she went to Shanghai and Shanghai wallpaper chamber of Commerce for industry exchange, inject fresh blood for the project, the next step is to plan to integrate and standardize the market.

"in many of the first tier cities in China, the home textile industry is one of the exhibitions, which is worth learning from."

Li Yan paid special attention to the work exchange with her colleagues. After visiting the exhibition hall and furniture city in foreign countries and even abroad, she devoted more efforts to build specialization a href= "//www.sjfzxm.com/news/index_f.asp" and "shopping mall /a", which virtually promoted the urban construction.

In addition, she also put forward the idea of building "Entrepreneur Club". In her words, "different industries get together, maybe who will talk about business opportunities and spark."

In August 1st, Li Yan went to Shenzhen to take part in the national home textile exhibition. All the famous brands in China gathered here, making it easier to exchange learning.

"When we build a large production base, we will go to the exhibition after our local brands mature, so that both domestic and foreign counterparts can see our achievements. This is my ultimate goal."

When Li Yan spoke slowly, he looked out of the window.