Ali COO Zhang Yong Talks About Three Steps To Integrate Yintai

After the Alibaba announced that it had invested $5 billion 370 million in Yintai, Shen Guojun, chairman of Alibaba COO Zhang Yong and Yintai group, interviewed the media. Ba people in their statements found that Ali integration of Yintai line resources are divided into three steps, the first step, to do activities double 11, 3.8 promotions. The second step is to get through the membership. Alipay Taobao members access Yintai system, and continue to develop "Yin Taibao". The third part is offline data and buying behavior.

　　 Step1: do activities

Ali COO Zhang Yong said, "marketing" is the first step of cooperation between the two sides, before Ali has not invested in Yintai, the two sides have launched a deep cooperation in various activities. It includes double 11 and 3.8 life festivals. Ali's data show that only in 3.8 life day, Ali and Yintai jointly launched the number of Yin Taibao users has reached 1 million, approaching Yintai group currently 1 million 500 thousand of the total membership. Shen Guojun, chairman of Yintai group, also said, "mobile e-commerce has hit the traditional retail industry." Online offline integration is also a "forced" choice.

　　 Step2: Membership

　　 Membership system Getting through is the first step in data fusion in the future, Zhang Yong said. At present, Alipay has 600 million users, and Taobao has 3-4 billion users. In his view, the future development of physical stores is also based on the membership system. Without user base information, there will be no link between user behavior data and commodity data. Previously launched the "Yintai Bao" virtual membership card or double hair in the field of advance layout.

　　 Step3: making data

The purpose of membership is to open up commodity data based on this. Zhang Yong said that the ultimate goal of the two cooperation is to realize the data of offline business and behavior, so as to promote the accuracy of online business. "The future will open up user behavior data, to what time, location, consumption of what products." At the same time, the two will also achieve the same quality of goods online, and buy the same good things on the Internet and physical stores, weakening the previous "fitting room" effect.

Then from business model From what point of view, what purpose do the two want to achieve?

Shen Guojun told this bluntly that Yintai is also a platform. The real economy and the virtual economy will first combine with these one hundred brands and will be able to replicate and expand in the future.