Base Enterprises Compete For French Texworld Exhibition

< p > 2014 spring, France (Paris) garments, "a href=" //www.sjfzxm.com/ "target=" _blank "> cloth /a and accessories exhibition (hereinafter referred to as Texworld), were held in Paris and PV exhibition in from February 17th to 20th.

China's "a href=" //www.sjfzxm.com/ "target=" _blank "textile" /a "information center and the national textile product development center are invited by the Frankfurt exhibition company, the host country of Texworld, to bring the excellent textile fabrics enterprises in China to the" Fabrics China China popular fabric Innovation Exhibition "(referred to as" FC Innovation Exhibition release ").

During the exhibition, Qiao Yanjin, director of China Textile Information Center, led the China Textile Information Center and the national textile product development center team to visit some exhibitors, and discussed the hot topics of exhibitors' product characteristics, product development and planning, brand promotion, marketing and trade situation.

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P, which has been famous for many years, has made the brand of "FC innovation display and release" prominent. With the help of this authoritative public brand image, the innovative products of China's excellent textile enterprises show greater market value on the international stage.

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< p > this year, the "FC Innovation Exhibition" has brought together more than 300 fabric varieties from 8 domestic textile product development base enterprises. The theme is divided into four areas: "soul", "feeling city", "aesthetic illusion, night palace, charming tribe" - 2015 spring and summer fabric fashion trend, and a unified image design with location, color and presentation form of the general trend area of the exhibition.

The fabric in the exhibition area embodies the high level and strong strength of the development and design of Chinese fabric products in the aspects of new technology, new technology, patterns, colors and styles. It shows distinctive fabrics and new products with distinctive features and application directions. It gives visitors a comprehensive and vivid interpretation of the fashion trend of China's textile market in the 2015 spring and summer.

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< p > the 8 base enterprises participating in the exhibition are: Jiangsu Dan Mao textile Limited by Share Ltd, Nanjing Yise Textile Co., Ltd., Wujiang Deyi Fashion Fabric Co., Ltd., Zhejiang red and blue textile printing and dyeing Co., Ltd., Shanghai Tian Tian fashion Polytron Technologies Inc, Zhejiang song Jing Textile Co., Ltd., Hunan Huasheng Group and Guangdong Jianye Textile Co., Ltd.

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< p > Qiao Yanjin, director of China Textile Information Center (left three), leads the company to visit, and exchanges with general manager Chai Fangjun (left one) at the booth of Shanghai Tian Tian fashion Polytron Technologies Inc.

Wang Miao, deputy director of Fashion Promotion Department of China Textile Information Center (left two), executive editor in chief of international textile fashion trend, Wang Qingying (right two), and Jie Tingru, project manager of product development department of national textile product development center.

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< p > < strong > Chinese fabric blossoming French Texworld < a href= "//www.sjfzxm.com/news/index_z.asp" > /a > /strong > /p >

< p > in the tens of thousands of fabric enterprises in China, these 8 base enterprises are like crucian carp. They are not only the leaders of Chinese fabric enterprises, but also the leaders of international fashion fabrics.

At this exhibition, they not only bring the polyester plush products that are favored by the international fast fashion brand, but also bring the wool and hemp products jointly developed with the enterprises, as well as some original strong fiber multi component and finishing fabric products, which can represent the advanced level of China's fabrics at present.

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< p > as a member of the "FC Innovation Exhibition and distribution zone", the Nanjing Yi Sai Textile Co., Ltd., located in the fast fashion brand, is exhibiting the polyester plush product developed by its own new fiber.

Wu Tong, general manager of the company, introduced to the textile "a href=" //www.sjfzxm.com/ "target=" _blank "clothing < /a > weekly": "unlike traditional acrylic plush fabrics, polyester Plush has more fashion sense, especially the imitation rabbit hair products, not only soft handle, but also natural curly appearance, these are all acrylic fiber plush can not be replaced."

It is understood that the traditional acrylic plush products must be used in Japan's high cost raw materials, and the independent development of new textile fibers after the Italian race textiles not only solve this problem, the product has also been greatly favored by the international fast fashion brands.

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Less than P, Zhejiang Matsui Textile Co., Ltd., which owns high-end customers such as MaxMary and Armani, has launched its most innovative fiber multi-component and finishing products at this exhibition with its market rules and fashion acumen for more than 20 years in the fabric market.

Lai Changsong, general manager of the company, said that in the European market, cotton, wool, hemp and blended products sell to 100 euros, while Matsui textile only needs 40 or 50 euros, which is the core competitiveness of the company.

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< p > different from the aggressive development consciousness of Yi Sai and Matsui, Hunan Huasheng Group is more inclined to develop jointly with customers.

Chen Jianxiang, assistant general manager of the company, admitted that this kind of directional development is based on the popular trend provided by customers and has repeatedly communicated with customers. It has strong pertinence. This product has a high degree of recognition once it enters the market, and enterprises are willing to bring such products into the international market.

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Chai Fangjun, general manager of Shanghai Tian Tian fashion Polytron Technologies Inc, briefed reporters on the exhibits. The products displayed on the day are all the jacquard women's fabrics that represent the color and style of the 2015 spring and summer trends, such as 3D effect, color crash effect, recycled fabric, etc.

He said frankly that the product displayed on this day's Day coincided with the PV exhibition's release rate of 85%, which is truly synchronized with European fashion.

Chai Fangjun also said humorously: "the evaluation of our products by international customers is to highlight the fashion trend, but they still feel that the price is somewhat high."

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Less than P, as is known to all in the industry, the nine color digital printing technology developed by Zhejiang red and blue textile printing and dyeing Co. Ltd. has become the representative of the advanced productive forces in the printing and dyeing industry.

And as the national digital printing product development base, its Texworld exhibition also displayed the newly developed nine color digital printing products and ink-jet digital printing products of all kinds of polyester, cotton and knitted fabrics.

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< p > in fact, it also bloomed at the French Texworld exhibition, as well as the wool knitted, wool tencel blended fabric and women's fabric displayed by Jiangsu Dan Mao textile Limited by Share Ltd; knitting dyeing and printing, jacquard dyeing and dyed weaving, weft knitting coarse needle, warp knitting coarse needle and lace products of Guangdong Jianye Textile Co., Ltd.

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< p > strong > inside and outside is different from "fashion speed" < /strong > /p >

< p > when it comes to the feeling of participating in the exhibition, many entrepreneurs have expressed to reporters the view of "big differences between domestic and foreign markets".

And how big the gap is, and where it comes from, the enterprisers who come back to us will tell us the secrets.

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< p > "for the domestic market, the same products, because many brands are doing with foreign countries, so the speed of grasping fabrics will be relatively slow."

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Chen Jianxiang also felt the same way about P.

It is reported that the proportion of customers at home and abroad is 90% and 10% respectively, which makes Chen Jianxiang very sure that foreign customers can grasp the pulse of fashion.

"Many people think that the needs of customers at home and abroad are different. According to my experience for many years, I think their demand is the same as a whole, but the trend of domestic market tends to be pushed back for a while."

She also said, for example, that foreign products in 2014 will only be promoted in 2015, and the time difference will be close to one year.

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In view of the differences in the domestic and foreign markets, Jianye textile has adopted a completely different marketing strategy: the domestic market mainly calls at home, establishes good customer relations, adopts the strategy of big customer marketing, and the international market needs to achieve rapid response, mail marketing, participation in international exhibitions, and efforts to improve the quality of employees, and the strategy of regional agency is adopted in the P market.

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< p > it is not difficult to see that the existence of market differences both at home and abroad not only stems from the mastery of fashion, but also exists in the behavior of domestic brands keen to follow and imitate.

Mo Linxiang, deputy general manager of Zhejiang red and blue textile printing and dyeing Co., said frankly that this kind of imitation exists not only in the terminal market, but also in the printing and dyeing industry.

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< p > Mo Linxiang thinks that if you want to build your own brand, you must take the road of originality.

He said that the printed flowers of all the products of red, green and blue are original flower patterns developed by original and commissioned design companies. They have both the international elements and trends, as well as the elements of traditional national reservation. The flower patterns and color matching developed are at the forefront of fashion.

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< p > for red, green and blue, the differences between domestic and foreign markets do not affect their marketing strategy. They take initiative to customers at home and abroad, because good products will have good sales. What they are pursuing is to establish a firm image with the fastest speed of innovation and the highest quality.

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< p > < strong > looking for strength in the gap < /strong > < /p >

< p > in recent years, the European market is still weak, and the overall consumption has not improved. However, Wu Tong, general manager of Nanjing Yi Sai Textile Co., Ltd. believes that this is a double-edged sword for Chinese textile enterprises. "If China's manufacturing is still developing the European market with low-end products, it will undoubtedly be impacted by cheap labor in Southeast Asia and other countries. But on the other hand, if our products can replace products from Europe, France, Italy, Spain and other countries, we still have a chance in the mid-range product market."

Wu Tong believes that Chinese fabric enterprises have a broad road to go to the middle and high end road, but the time to win the market has already passed. The way out for fabric enterprises must be small batch, mosaic color and innovation.

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Less than P, Yan Huaying, general manager of Guangdong Jianye Textile Co., Ltd. also spoke out of the question: "the main difference is in the trend prediction. Formerly it is brand marketing, and now it is generally turning to product marketing. This gap is very obvious. In addition, the quality of products is controlled, which has a great relationship with the quality and concept of employees in the industry".

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< p > it is understood that the customers of Jianye textile are mainly French, Italy, British, Spanish and other brand customers; American brand customers and wholesalers; agents in Brazil, Argentina, Columbia, Southeast Asia, and garment manufacturers in Southeast Asia.

In the face of the global supply chain system, Jianye textile has been constantly improving in terms of fabric quality, good control, fast delivery, and quality inspection in line with international standards.

Yan Huaying pointed out that now is the international division of labor, is the global supply chain, the enterprise must first find its position in the global supply chain, that is, the positioning must be accurate, constantly accumulate experience and ability, and then gradually pfer to the direction of high profit.

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< p > to talk about the gap and deficiency, Wu Tao, deputy general manager of Jiangsu Dan Mao textile Limited by Share Ltd, also expounded his own view. He thought that this deficiency was more embodied in product packaging.

In fact, not only in the fabric industry, many of China's products can not achieve "God shape".

The so-called form is the function and beauty of the product, that is, the value that consumers get from the use of goods.

Packaging, as the only carrier that can be seen by consumers and represents product quality, is playing an increasingly prominent role in competition and becoming an effective tool for product differentiation.

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< p > France Texworld exhibition as an important bridge for Chinese accessories and garment suppliers to contact with international customers, Chinese fabric enterprises show their due international level, and the differences and deficiencies in participating in international market competition require China's fabric enterprises to adjust measures to local conditions and identify the direction of improvement and efforts.

In any case, the participation of the base business has brought new thinking and inspiration to China's fabric enterprises, and has also made a positive step for China's textile enterprises to enter the international market and participate in the global market competition.

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