Four Main Points Of Clothing Marketing Skills

< p > with more than ten years of experience in clothing marketing, business partners have jointly represented a brand of clothing, and the business is quite prosperous.

"Most of the people who are currently engaged in clothing management are young people, different from clothing stores. < a href=" //www.sjfzxm.com/news/index_c.asp "> agent brand < /a > and opening the market is not easy. We want to talk about our experience.

The two "beauty bosses" tell their own "business classics".

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< p > < strong > advocating 1: new and old brands are all picking up and choosing the potential stock suitable for stores: < /strong > /p >

< p > "we first worked in a well-known a href=" //www.sjfzxm.com/news/index_c.asp "dress distribution company in Zhengzhou for more than 10 years. We always wanted to try to start with agents and manage ourselves.

Zhang Hua said that because of the accumulation of experience in clothing sensitivity, brand support, and so on, when you choose your brand, you are more confident.

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< p > Zhang Hua introduced her own choice of < a href= "//www.sjfzxm.com/news/index_c.asp" > brand > /a > for nearly half a year, inspected many new and old brands, and selected the "potential stocks" suitable for their stores.

"It has just started to prefer high-end clothing with special ladies' routes, but after a survey of Zhengzhou stores, it is found that similar brands are not lacking."

After repeated comparisons, Zhang Hua and LeLe finally decided not to take the usual road, and chose a new French brand named "R&D", which was produced in Guangzhou.

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< p > < strong > advocating 2: guide the trend with your own style and let the customers follow you < /strong > /p >

< p > "making clothes should not conform to the trend. Instead, we should use our own style to guide the trend and let customers follow you. This is also the main reason for us to choose a brand new mix and match style."

The experience of the two shows that when choosing a new brand, we must combine the actual situation of the local market and make a comprehensive analysis.

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"P >" our consumer positioning is 25~35 years old young women, we are also in this group, the agent's "R&D" brand designer is also the same age, with a common language easy to communicate.

Plus the price is not high, outlets are mainly located in the first tier cities of second tier shopping malls and two tier cities, the first line of shopping malls, at that time felt very potential to be dug, as a result, in Zhengzhou less than half a year ago, there are already a lot of "old customers."

Zhang Hua said.

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< p > < strong > advocating 3: to help the customers in the overall modeling and to offer the attentive "/strong > < /p >.

< p > Zhang Hua in Beijing Hualian's counter is very dark. The decorative style of coffee and purple is mainly "women". Besides shopping, the shoppers can get tailored advice on makeup and fashion trends.

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< p > "in fact, the counter is a display space. If the clothing brand wants to be done long, we must pay attention to the extension service, so that consumers can get the consultation and guidance of their own image in the process of communicating with us."

Lele takes out a "R&D" autumn make-up and collocation Handbook. In this manual, besides the introduction of the new dress, there are also the corresponding makeup styles, hairstyles, and mashup schemes for the costume.

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< p > < strong > advocate 4: "mix and match" fashion accessories to create zero "bump shirt" < /strong > /p >

< p > because the homogenization of brands in cities and shopping malls, many children have experienced "bump shirts".

The two bosses have their own magic weapon to prevent "bump shirts".

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< p > "first of all is to ensure that the same clothes can not be loaded on a large scale, each style has only a few pieces, reducing the odds of a bump shirt. Besides, the role of accessories can not be belittle. Bracelets, necklaces, earrings, glasses and belts are all coordinated and mixed according to different costumes, and the results are quite different, reducing the impact shirts."

For business operators, flexible accessories are more attractive to customers. Even though accessories have no profit, customers are more likely to accept them when they match them.

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