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Bank Funds Meet The "Baby" ICBC Credit Suisse By Road Overtaking

2014/3/2 13:48:00 54

Bank Funds Credit Suisse Financial Products

in the face of the fierce offensive of all kinds of "treasure" Internet financial products such as balance treasure and financial management, recently, the banking sector funds have launched. Among them, the ICBC Credit Suisse fund has made great efforts in the market by taking advantage of its parent company's industrial and Commercial Bank of China (3.33, -0.03, -0.89%). 
 industry insiders say that the "baby" and "selling point" of the banking sector are outstanding because banks are better than a href= //www.sjfzxm.com/news/index_c.asp companies and Internet companies in investment and wind control. The bank "baby" not only attracts new customers to the banks, but also provides more product choices for the original customers, so it will not bring too much diversion to the demand deposits. 
 borrow industry bank "production treasure" big hit safety card .
 in January of this year, ICBC "a href=" //www.sjfzxm.com/news/index_c.asp "Credit Suisse fund < /a > launched the" pay gold treasure "and" Tian Tian Yi "two products by ICBC. 
 according to the introduction, ICBC salary treasure is a cash management tool specially designed for ICBC's customers. It has bought ICBC's "salary treasure", in fact, it has invested ICBC Credit Suisse's salary treasure money market fund. In January 21st, ICBC Credit Suisse salary treasure issued in ICBC channel, the original deadline for collection was January 24, 2014, and then ended in January 23rd. The fund contract came into effect in January 27th, and the scale of the fund was successfully exceeded 10 billion yuan, reaching 10 billion 919 million yuan. 
 the subscription fee, purchase fee and redemption fee of the fund are all zero. The daily distribution and daily payment method of income distribution is adopted. The minimum starting point for initial subscription or purchase is 100 yuan, and the minimum amount of additional subscription is 1 yuan, which supports T +1 day's redemption. Du Haitao, chief investment officer of fixed income Department of ICBC Credit Suisse and the star fund manager of the two consecutive Asian region's best fixed income investors, was personally in charge. The ICBC money management fund, which won 4.38% of the total profits in 2013, won the honorary title of "Taurus fund" for many times. 
 analysts believe that although there is still a certain gap between the scale of funds and other indicators, but the salary of ICBC salary treasure is "prestige" brand, which is intended to be safer with the Internet "baby products". 
 shortly before the launch of ICBC payroll, ICBC Credit Suisse has jointly launched ICBC Zhejiang branch's "daily benefit" class balance treasure product, which is linked to ICBC's Credit Suisse Monetary Fund. "Tian Yi" can only be purchased through two channels of ICBC online banking and mobile banking. At present, it is restricted to customers in Zhejiang, buying 1 yuan, buying whole yuan, supporting 24 hours of purchase and redemption, redemption of funds in real time, and the maximum daily purchase and redemption amount is much higher than that of its Internet financial products, up to 30 million yuan. 
 > according to the analysis quoted by the media from the bankers, Hangzhou is the headquarters of Alipay, and most of the trade traders in Hangzhou and Yiwu are Alipay users. These two factors lead to the larger impact of the balance treasure on the local bank deposits. Therefore, Zhejiang ICBC proposed the development bank version of Alipay's plan. At this time, ICBC, as a traditional force of the monetary fund, had the idea of meeting the Celestica fund, so the two sides hit it off. 
 new media opening > a href= "//www.sjfzxm.com/news/index_c.asp" > multi-channel < /a > blood transfusion /p >
In addition to the new products launched by ICBC, ICBC Credit Suisse has also upgraded its monetary fund, making use of new media such as mobile phones and WeChat to make up for the lack of a single channel through diversified sales channels. P 
 as early as May 2012, ICBC Credit Suisse, on the basis of the packaging of its ICBC Credit Suisse monetary fund, launched the ICBC Credit Suisse cash treasure called self money management tool. Compared to the general monetary fund T +2 account, ICBC Credit Suisse now realized the cash withdrawal of T +1 on the first line, and enjoyed 60 percent off discount through the current Jinbao purchase company's other fund rates. 
 March 2013, ICBC Credit Suisse now Jinbao has been able to achieve cash withdrawal from T +0. The direct website redeem the fastest one second arrival date, the day redemption, the day draws money. A single redemption limit of 100 copies, the upper limit of 50000 copies, a single day redemption totaling 200 thousand copies. 
 June 2013, realizing mobile phone WA P website and telephone recharge. In July 2013, the ICBC card was redeemed for 7 hours and 24 hours, and the total redemption limit for a single day was increased from 200 thousand to 1 million. 
 September 2013, it has been realized through the mobile phone cash client, WeChat and other new media channels to recharge and cash. The minimum purchase, replacement and redemption amount of personal single purchase has been reduced from 1 yuan / share to 0.01 yuan / share. ICBC Credit Suisse Jinbao also opened the direct selling electronic self service trading system of ICBC at the end of 2013. 
 it is worth mentioning that during the six months of escalation, the size of the ICBC Monetary Fund has experienced a soaring process. Last year's performance report of ICBC currency showed that the size of the fund was 7 billion 500 million yuan at the end of June last year. By the end of September, the scale had increased to 23 billion 432 million yuan, and the scale had increased to 24 billion 283 million yuan by the end of last year. And this is also the time when the balance treasure line is being touted by the market and its scale is increasing rapidly. 
 the bank "baby" shunt demand deposit is limited .
 as a leading company in the banking department fund, ICBC Credit Suisse has pushed the "baby product" through the hook of its own monetary fund instead of the case. This has also caused the industry's concern about the bank's "baby" diversion of bank deposits. 
 recently, the central bank released data showing that RMB deposits in 2014 decreased by 940 billion 200 million yuan in January, but last week, the size of the domestic monetary fund has exceeded one trillion yuan. As of February 14th, the size of the Tianhong Zeng Li Bao fund has exceeded 400 billion yuan. 
 in the face of the continuous loss of demand deposits and the strong ability to absorb gold in Internet financial products such as balance treasure and financial management, commercial banks have begun to fight back and set off a wave of savings war. Since the second half of 2013, a number of banks including ICBC, Bank of China (2.51, -0.02, -0.79%), Guangdong Development Bank, Bank of Communications (3.77, -0.03, -0.79%), Ping An Bank (10.99, -0.25, -2.22%) have launched the class balance treasure products, and Minsheng Bank (7.45, -0.13, -1.72%) will also join the people's livelihood bank and huitianfu two fund companies to launch "Ruyi Bao" in the near future. 
 analysts say that once a senior manager of a non bank fund company said that the bank's products like the balance of treasure are nothing more than to open up a demand deposit for which they value highly. But many industry insiders say that the size of the IMF is not large compared to the scale of the bank's 100 million scale deposits. In addition, the bank is also taking the delicate balance between departments for the sake of too much emphasis on deposits. At present, there is no bank hype about "baby products". Its scale accounts for a small proportion of the entire monetary fund. Therefore, the diversion of bank demand deposits is limited, and it is not enough to change their lives.