Quanzhou Shoes Big Lineup Wants To Go To Hong Kong To Promote

Quanzhou footwear industry is expected to unveiled its "Asian sporting goods show" in Hongkong at the end of next month, including XTEP, PEAK, hongxingerke, wild power and other well-known sports brands, as well as Xun Xing zipper and other supporting enterprises.

It is understood that this is the first major move of the economic and trade cooperation between Quanzhou and Hongkong after the signing of the memorandum of economic and trade cooperation between the municipal government and the TDC.

On the "Asian sporting goods exhibition" jointly sponsored by Hongkong Trade Development Council and Munich International Exhibition Co., Ltd., Hongkong TDC will use various resources as sponsor to promote sports products industry, and for the first time, it will launch the regional brand of Jinjiang China sporting goods base, and set up Jinjiang Pavilion.

In the presence of European and American buyers, the regional brand is displayed. The head of the Hongkong trade and Development Bureau Fuzhou office told reporters that "the Asian sporting goods exhibition" will gather a lot of shoe companies in Quanzhou and play the regional brand of Jinjiang sporting goods. After the signing of the memorandum of trade and economic cooperation between Hongkong TDC and the Quanzhou municipal government, the Hongkong Trade Development Council will make an undertaking.

This is not only the first regional brand promotion of the exhibition, but also the first time that Hongkong TDC has promoted regional brands.

With the joint efforts of two organizers, the exhibition will attract many buyers from Europe and America to visit. Therefore, the brand of "Jinjiang sporting goods" will easily attract the eyes of European and American buyers.

According to the introduction, the "Asian sporting goods exhibition", held from October 28th to 31, is divided into five big exhibition areas, such as sports clothing, sports shoes, sports equipment, sports equipment, sports cloth and so on. At the same time, the brand exhibition area is also opened for the first time.

There will be more than 30 Pavilion "Jinjiang Pavilion" in the brand exhibition area.

According to Wu Qingpan, the two exhibition of Fujian Huiyuan International Exhibition Co., Ltd., a famous brand, according to the current exhibition situation, Hongxing Erke, XTEP, PEAK, wild power and other shoe enterprises have won several standard booths for the exhibition. Among them, Hongxing Erke has 12 booths, XTEP has won 8 booths, PEAK and wild power have won 4 booths.

"Exhibitors have a large booth, can decorate, highlight the various elements of their brand, easy to attract buyers' attention in the exhibition.

However, in international exhibitions, domestic exhibitors usually have difficulty getting large booths, so it is more difficult to highlight their brands at the exhibition.

Now, under the environment of cooperation between Quanzhou and spring, the shoe manufacturers in Asia have won the "Asian sporting goods exhibition" booth, which will be quite beneficial to build an international brand.

The exhibition is mainly aimed at sporting goods exhibitors in Asia. It is the largest sporting goods exhibition in Asia. Buyers mainly come from Europe and America.

As a result, the shoe industry group has appeared on the exhibition, and many brand enterprises have large booths. It is easy to leave two impressions for the buyers in Europe and America who come to buy: first, these enterprises may be the best sporting goods companies in Asia, and the two is the purchase of sporting goods should go to Jinjiang to see. "

Wu Qingpan said.

According to the briefing, the enterprises participating in the exhibition in Jinjiang are expected to receive subsidies for "international market development funds for small and medium-sized enterprises", as well as special fund subsidies for relevant departments of the city.

The company understands that at present, more and more enterprises in Quanzhou are listed in Hongkong, especially the sporting goods industry. Following the listing of Anta in Hongkong last year, XTEP also went public in Hongkong this year. The industry also heard that PEAK and other enterprises had the idea of going to Hongkong.

Relevant people told reporters that some Quanzhou shoe companies want to do more publicity in Hongkong, in addition to obtaining foreign orders at the "Asian sporting goods exhibition", so as to prepare for the future listing in Hongkong.

"During the exhibition, Hongkong TDC will invite a large number of media to report" Jinjiang sporting goods ", many of which are local media in Hongkong, which is a rare publicity opportunity for Quanzhou enterprises, especially those that have already been listed in Hongkong or are ready to go to Hong Kong.

It is understood that, according to the agreement signed by the Quanzhou municipal government and the Hongkong Trade Development Council on the memorandum of economic and trade cooperation, Quanzhou will take the advantage of Hongkong's TDC in the future, through the exhibition industry cooperation and online business platform links, to rapidly promote the garment industry, footwear industry, stone industry, tea industry and other special industrial clusters and key export industrial bases to the international market and create regional brands.

In addition to organizing the Quanzhou footwear enterprises to participate in the Asian sporting goods exhibition at the end of next month, the Hongkong Trade Development Council will organize Quanzhou enterprises to participate in the SME International Exhibition Fair, the innovation technology and design exposition, and the business training courses in Hong Kong.

At the beginning of next year, the Bureau will also organize the Fujian Shishi clothing area in Hongkong fashion week, focusing on the Shishi clothing brand.