China'S Time-Honored Brand Has Regain Its Shoes. Foreign Media Say It Challenges CONVERSE.

It is Frenchman pats bath who brought China's leaps to the fashion industry. He said that the retro and simple color matching of the shoes was shocked.

Orlanndo Bloom recently appeared in the "New York, I love you" scene, wearing a dark green coat with a pair of leaping shoes on his feet.

Do you still remember the famous brand shoes of Chinese time-honored brand when you were young?

The shoes of this brand are the same as those of the gym shoes.

However, with Nike, ADI, CONVERSE and other foreign sports brands entering China, the basketball shoes have been gradually forgotten.

However, this kind of shoe that brings people many childhood memories has recently appeared on a large scale. Apart from being constantly remembered by those who love classic domestic products, they also shine brilliantly in the fashion world of Europe and America in another way.

The French version of ELLE wrote on the report of the leap shoes: "this is absolutely a challenge to CONVERSE's dominant position in the minds of young people."

The magazine also commented that young fashion fads are tired of dogmatic American culture, and they urgently need a brand that can compete with CONVERSE to make them "shine."

In fact, the essence of leap shoes and CONVERSE is not two kinds. They are mainly characterized by portability and simplicity, but only too many people wear CONVERSE, so young people pursuing individuality need another brand to meet their needs.

The return to the ancients and cheap leap shoes undoubtedly meet this large-scale consumption demand.

Nowadays, many celebrities are beginning to pursue this cheap and well worn shoes that look very retro.

For example, when Orlanndo Bloom recently appeared in the New York, I love you, a pair of sneakers on his feet, especially in his dark green coat, were especially eye-catching. He looked at them with a close look.

The Frenchman who called China's leaps to the fashion world is called pats bath.

Three years ago, when he visited China, he accidentally discovered the leaps of shoes in the streets of Shanghai. He described himself as shocked by the retro and concise color matching, and with a commercial eye, he found the manufacturer of the basketball shoes, Shanghai big Bowen shoes.

The negotiations were launched in China's doubts, because the leaps of shoes in the eyes of the Chinese people are really cheap shoes, as long as a dozen yuan a pair, and can not enter the fashionable young eye.

How could this Frenchman plan to sell in Europe and sell more than 50 euros?

After several rounds of negotiations, patters gained the overseas agency power of jumping shoes.

He registered the trademark with the flying Pinyin FEIYUE, and gave it a new meaning, flying forward (Xiang Qianfei).

In addition to some changes in the shape and pattern of shoes, there is little improvement in materials and so on.

In the first advertisement of flying shoes in France, pats designed a Chinese martial arts silhouette with a pair of leaping shoes, and matched the large text Shaolin Kung Fu in the background.

Soon, this brand began to be noticed by fashion circles. "ELLE" reported four times this year's sneakers from China in two years.

At present, there are more than 160 retail agents in France.

AI Ming Bao