Nike Olympic Ambush Marketing Plan Has Not Been Investigated

Although Nike, a non Olympic official partner, launched a global marketing plan for the Olympic Games, it was reported that after careful assessment, the OCOG decided not to take legal measures against Nike's actions. They believe that Nike's marketing plan is not a violation.

The so-called "ambush marketing" is the non official sponsors, through various marketing means, linking their brand and sports events. Because ambush marketing does not pay for sponsorship, and it may be an official sponsor's competition. Therefore, the OCOG has been trying to avoid ambush marketing.

At this Olympics, Nike did not become an official sponsor, but they came up with an idea. In TV advertisements, they arrange athletes to compete in places all over the world called London. This series of advertisements will be officially televised during the opening ceremony. The locations involved include East London in South Africa, small London in Jamaica, London in Ohio, and gymnasium in London.

Historically, Nike has been keen on sponsoring major sporting events, such as Olympic Games and soccer World Cup. In this way, Nike hopes to defeat its main competitor, Adidas. And Adi, after throwing tens of millions of pounds, has finally become the official global sponsor of the 2012 London Olympic Games.

It is precisely because of the ambush marketing events that have happened many times in history, so the legal team of the Olympic Organizing Committee has carefully studied the marketing activities of Nike. They concluded that Nike's behavior did not violate the provisions of the 2006 act of London Olympic Games and Paralympics. This bill is exactly what the London Organizing Committee wants to protect. Shoes and clothing The interests of sponsors are set up.

Nike escaped, but the London organising committee's legal team is assessing the legality of other companies' business activities. For example, Oddbins, the new policy of the liquor company is that customers who use unofficial sponsor products can get a discount when they enter the shop. At present, the main focus of the OCOG's legal team is to focus on some small edge ball. So far, large companies haven't had similar behaviors.

But Nike's escape does not mean they can sit back and relax. The OCOG legal team will be closely monitored next time. Once Nike has passed the border act, it will be punished immediately. 9 Nike advertisements and posters have been revoked in London. These include Nike's billboards in Oxford square and Piccadilly Circus, and a billboard in old street.

The reason why Nike's advertising was withdrawn was because the advertisement word was pointing, for example, one of the billboards said, "great is not only existed in SW19", it is obviously in the Wimbledon stadium. Wimbledon's postcode is SW19, and the Wimbledon stadium bears the responsibility of the Olympic tennis tournament. Nike's other slogans are: "greatness does not need the foil of the National Anthem" and "greatness does not need to be demonstrated in the stadium".

As an official sponsor, Adidas has given a positive response. "We have no idea about this. This is not what we should evaluate. There are no obvious signs of ambush marketing, nor do I think these advertisements have anything to do with the Olympics. A spokesman for Adidas said in an interview.

"The way we promote the 2006 bill is sensible, reasonable and practical. We must protect the interests of sponsors. In their sponsorship category, they have become a unique partner in the Olympic Games. Therefore, we will be very strict in advertising behavior, and we certainly do not want to cause any injury to the Olympic passion and passion. A spokesman for the London Olympic Organizing Committee stressed.