Electricity Supplier Price War Intensified

It is undeniable that the role of price in pulling the electricity supplier's turnover is obvious.

For consumers, the pursuit of cost-effective products is always eternal.

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The number of people is increasing.

As if it is the most hot "cake" of the Internet, everyone wants to eat one.

Electric business enterprises will promote the price war, the more prosperous the war is, the more they want to seize the market share and curb the development of their competitors.

In March this year, Gome, Jingdong, Tmall, suning.com and other electricity providers launched a large-scale promotional activities.

With the increase of promotional efforts, the electricity supplier war is entering the white hot stage.

Especially in June 18th, the arrival of Jingdong mall celebrates day, it is also the trigger of the bloody battle of the big business people.

The big business people are losing money. Jingdong's 618 million cash coupon is free, suning.com's "super 0 yuan purchase", Tmall's "dividend 40 million yuan red envelope" made the smoke billowing over the electricity supplier in June.

The month long promotion of Jingdong has stimulated other electricity providers to follow up the price. Not only the comprehensive e-commerce platform has launched a fierce battle, but also the vertical electricity suppliers have joined the competition.

Clothing customers first launched the June special price storm, the whole free freight promotion activities, and footwear shoes net is the introduction of the "Mid Year feast, sending 120 free, free," and other tempting promotional campaigns. Cosmetics like Mickey network also launched the promotion in the middle of the year, has a great impact on the cosmetics market, and so on.

It is undeniable that the price has risen.

The effect of the forehead is obvious.

For consumers, the pursuit of high performance price ratio products is always eternal, and great efforts to promote sales are easy to attract consumers' attention.

For e-commerce platform, price war is the most effective way to seize market share. Although profits are low, small profits but quick turnover.

Facing the aggressive price war, some electricity suppliers have to join in order to protect the market share.

In this regard, Dong Xinda, vice president of the shoe net, said that after 6.18, the electricity price war will not stop. With the strong arrival of summer, the electronic commerce platform will launch a new round of fighting in the summer market.

Coincidentally, a well-known industry expert also believes that the Jingdong commercial city launched the 6.18 electricity supplier war war has not yet extinguished, the price war will continue after the 618 era.

Because most of our users are price oriented consumers, users are less loyal to the brand of e-commerce, and are easily affected by price changes. Only a low price can cater for consumers.

Enterprises want to improve their influence and popularity, expand user coverage, price war is the only way.

Another industry analysis, this year is the electricity supplier enterprise survival of the fittest crucial year, from the market trend, in order to quickly enclosure, this price competition situation will continue, or even more tragic.