Track Cool Shoes 2012 Brand Winter New Product Order Meeting

Happy journey and new sail, a few days ago, cool Lok 2012 winter new product order meeting, cool new logo launch ceremony and brand seminar opened in Jinjiang Xintai hotel. The conference was composed of brand marketing conference and new logo launching ceremony and regular orders.

Meeting in

Lin Zhitong, the chairman of the footwear industry limited company, formally opened the curtain.

General manager Wang, Cheng vice chief and director Yue Yue made an important speech at the meeting. The manager of Quanzhou Liuhe children creative industry cool music project made a new positioning of cool Lok at the meeting, and released the new generation of cool Le image, launched the brand new logo.

From all over the country, cool children's shoes business partners gathered together to make suggestions for the brand development plan.

Breaking away from bottlenecks and displaying brand personality differences

In 2012, Maya predicted "the end of the world", the pformation period of China's economy, and many

In the cold winter of practitioners, many enterprises are developing slowly or even shrinking, and brand development is in a bottleneck.

For this reason, cool Lok recombs the brand, formulates the personalized value in the homogenized market, and presents the personalized difference of the brand, so as to arouse the resonance of consumption to the core value of the brand.

In the face of the shuffle era of China's children's products industry, cool music revolves around the core point of "children's interest in play", and develops a brand communication system that closely sticks to the brand's connotation, "cool play, fun, relaxed and free" in the positioning of many children. This brand positioning children's fun life experience Museum advocates "fun and fun", while showing the brand's connotation, attracting the target group through novelty and interesting brand personality, understanding and interacting with the brand, cultivating the children into creative and pioneering talents, activating the vitality of the children, and developing the children's interest ability, so that children can learn from easy play.

The two take-off into the external brain collaborative think tank

In April 2012, cool music introduced a new brainpower collaborative think-tank, and reached the brand incubator alliance with China's first children's creative industry service agency, Quanzhou Liuhe children creative industry Co., Ltd.

During the period, cool children shoes joined a pair of shoes aid project fund, providing donation services for poor children, fulfilling their responsibilities as an enterprise, contributing to the overall progress of society, digging out the strengths and highlights of cool children's shoes brand, concentrating on the core strength, expanding brand awareness, strengthening brand influence, and truly achieving brand take-off.

In order to deduce the fun and fashion of cool music, create a relaxed and free lifestyle of cool music, and arouse the resonance of consumption to the core value of the brand.

In propaganda, we will promote all kinds of media advertisements, such as Internet, newspapers, magazines and so on. In science and technology, we will combine the national shoe making professional organizations to seize the industry standards, formulate exclusive Chinese children's foot type comfortable sports equipment, and will work together with the Chinese Academy of Sciences and the state.

The research institutes, the China Leather Productivity Promotion Center and other scientific research institutions as the authority of science and technology development advisory group to enhance product technology.

If we have the confidence and ambition to integrate intelligence and unite with one heart and maintain a high level of cohesion and vigorous fighting power, we will surely achieve the two take-off of cool music.