"Cultural Elements" -- Expanding The Export Volume Of Shoes And Clothing Products

"The traditional European and American markets are gradually shrinking, and there are bright prospects for emerging markets such as Russia."

In Fujian Province

According to Chen Cangsong, Secretary General of the export base chamber of Commerce, Putin, the new Russian President, will undoubtedly support China's more goods and services in Russia.

However, the industry insiders say, as an emerging market, the Russian market has a bright prospect, but it has not really opened yet.

Getting through the channel is a pressing matter of the moment.

As the seventh largest trading partner of Quanzhou, Russia lacks textile.

Bags and building materials are the dominant products of our city.

Quanzhou entry exit inspection and Quarantine Bureau statistics show that from 1 to April this year, our city exported 783 million dollars of footwear, of which 19 million 903 thousand and 800 US dollars.

However, the proportion is only 2.54%.

This is why Jinjiang's "Wu Fu Xing" import and export company is deeply concerned.

"The company was founded in 2009, mainly in the Russian market."

Bid farewell to the grey customs clearance did not make the responsible person of the business sit back and relax. "Last year, self operated exports of 92 million 320 thousand US dollars increased by 5% to 10%, and the growth was relatively slow."

The "ceiling" of the growth of Quanzhou's foreign trade enterprises is mainly due to the lack of sales channels.

In the view of the industry, when the government is planning to build "China's Quanzhou commodity wholesale market", enterprises should also open up the market through many channels. Apart from opening up exclusive stores, it is also a good way to link up with Russian shopping malls and supermarkets. They have rich marketing networks and logistics matching advantages.

The added value of Quanzhou products is not high. If we cooperate with the Russian side, will it be difficult for the enterprises to operate because of the high cost? "If only" sell resources ", the profits will definitely not be high. If" selling culture "will be very different,

Chen Cangsong believes that with the improvement of living standards of Russian residents, their demand structure for products is changing from product demand to cultural perception demand.

"Putin takes the lead in speaking Chinese, and Russians like Chinese culture. In the streets of Moscow, you can often see fashionable young people with tattoos on Chinese characters on their arms."

Such "small details" have a "big opportunity" behind it: Quanzhou has profound cultural resources. We can integrate "puppets", "Lao Jun" and "Quanzhou elements" into traditional ceramics, textile and shoes and clothing industries to attract more consumers.

At present, a large number of industries have been formed in Quanzhou, such as Zi Yan's light industry, Kungfu animation, Sega beauty and so on.

Enterprises, if Quanzhou's products can add more cultural design elements and create products that are more in line with the needs of Russian consumers, it can make mass production have higher revaluation space.