Creative Hand Painted Shoes &Nbsp; College Students Do Not Take The Unusual Way Of Starting A Business.

Nowadays, whether they are shopping or shopping online, those painted shoes, painted T-shirts and ethnic scarves can attract young people's attention. These cultural and creative projects are also being noted by more and more entrepreneurs.

In some industry circles, creative projects containing traditional culture elements are a new industry with creativity as the core. It is an industry that develops and sells traditional culture through technology, creativity and industrialization.

"The most important reason for the rise of the project is" new ". Ma Yongwei, executive director of Wenzhou cultural and Creative Industries Association, and chairman of Zhejiang Olympic Cultural Media Co., Ltd., told reporters that creative industries need change and new ideas and new thinking modes are needed. More and more businessmen are making cultural and creative industries the traditional string.

Hand painted shoes start a different road

Zhang Xu graduated from a finance and economics university in Dalian in 2005. He first entered a small foreign trade company with clothing export. Though he had low wages, he was exposed to online sales.

Hand painted shoes, also known as doodle shoes or painted shoes, are based on the original pure color finished shoes. According to the style of shoes, fabrics and customers' hobbies, the painter paints exquisite and personalized patterns on the upper surface with special hand painted pigments.

The picture of a shoe can be a cartoon cartoon or a real person sketch; it can be a landscape, a pattern or an ornamental pattern; it can be a story fragment with a text; it can also be a picture of the customer's own love and genuine confession.

When he returned to Shenyang in 2007, Zhang Xu set up a shoe painting studio at home, and a computer borrowed from it was his whole family.

He used "can't look back" to describe the beginning of her career: "buy some white women's shoes, design and collect materials, and sell them online after hand painting."

Hand painted shoes are mainly sold on the Internet at the very beginning. Occasionally, selling two or three pairs a day is enough to make ends meet.

Slowly, Zhang Xu met friends interested in hand-painted shoes on the Internet and learned a lot from them.

Since then, some stores have sold shoes for him.

In two years, Zhang Xu's hand-painted shoes gradually became popular. He created his own hand painted shoes.

Zhang Xu believes that the value of hand painted shoes is embodied in creativity and personality, and the technical content of the shoe's pattern is its artistic value.

Zhang Xu's design team has continuously launched new design samples, and now there are more than 100 new versions coming out every year.

Old matches wiped out new sparks.

Like Zhang Xu, Shen Zikai, the marketing director of Hangzhou's Ghibli art creation society, started from "small", but he sold not "new" but "old".

"When you have a lighter, you will become a fashion man when you have matches."

Shen Zikai's original intention is different from that of Zhang Xu. He is not forced by living difficulties, but wants to turn "ordinary things in life into interesting and playful products".

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Shen Zikai, an art designer, once owned an advertising company. But a friend sent him a box of matches in 2007 changed his career path.

Matches are black outer boxes, with UV technology pressing fine patterns, matches are long and thick, and friends say it is called "sending money". Shen Zikai, who is beautiful and beware of gifts, is very happy. She often plays this match repeatedly in boredom.

After that, he registered the "Hangzhou Ghibli art creation society", registered the trademark of the "pure era art match", and devoted himself to developing art matches.

At present, nearly 100 dealers in the "innocence era" have been distributed in many areas, and many customers have become franchisees.

Recently, a Taiwan businessman came to see the product in the "pure era" store in Xitang, hoping to bring matches back to Taiwan for sale.

The greatest feature of art matches is to integrate culture, art and other elements into the design.

At present, most sets of art matches are sold in various specifications, such as rectangles, squares, triangles and so on. The contents are from ancient emperors, World War II famous generals, ten marshals and other historical figures to fashionable cars, city graffiti, movie posters and other fashion themes.

However, the "book style" binding book like "handsome boy certificate" or "Bachelor card" is especially characteristic.

The artistic matches worn by "new clothes" have long been far from the original functions of matches. They are no longer just a cheap ignition tool. There is also a great difference between materials and crafts and traditional products.

For example, traditional matches use cheap and low-grade oil paper, while art matches use high-grade paper such as white cards and so on. They also use outer box covering technology and so on. Match heads are bigger than traditional ones, and specifications are diverse and very personal.

For these young groups after 70 and post-80s, matches that contain childhood memories can be completely repackaged and even stripped of their practical functions, and only become a collection.

The concept of "giving money" also makes this price moderate product suitable for small gifts.

Shen Zikai reckon that the annual sales of the art match market is 50 million yuan, with an average profit rate of 50% and a profit of nearly 25 million yuan, which is hundreds of times that of the traditional match industry.

If we break the market again, such as gift market, Collectible market, business cooperation and export, the market volume will be far more than that.

Shen Zikai admired the "Carpenter" who sold the combs to the market. This brand with 700 franchisees and a total sales volume of more than two hundred million yuan is his example.

How to break the limitation of being easily "cloned"

"Culture is the soil, creativity is the seed, industry is the fruit."

Wei Peng, executive director of the Institute of cultural and creative research of Central University of Finance and Economics, divided the cultural and creative industries into three stages. Without soil, there will be no seeds and fruits.

The birth of cultural and creative industries must be rooted in the culture itself.

How to choose fertile soil and cultivate fruits that bring rich economic value is the primary consideration for breeding.

"Breeding in two cases has commonalities."

According to Ma Yongwei's analysis, Zhang Xu's hand-painted shoes and Shen Zikai's art matches contain rich cultural connotations. They are a kind of technological innovation that integrates painting and literature into traditional products. This new technology breaks through the traditional production process and makes the old products look brand new, so that art can exert its greater value.

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Ma Yongwei said, Zhang Xu and Shen Zikai's cultural and creative products can be welcomed by the market, mainly because of two aspects.

First,

But a cultural and creative product has been recognized by the market, which does not mean that this industry chain can develop rapidly. There are more risks in the growth of cultural and creative industries.

According to Zhang Xu analysis, the advantage of creative projects lies in the innovation of "people without me".

Compared with traditional industries, its weakness lies in its small scale, and the large volume production of mechanized mass produced by copying and cloning will have an impact on it.

If we want to reduce this weakness, we must constantly develop and innovate, and constantly improve technology, but this will undoubtedly increase the cost.

In Zhang Xu's view, college students choose cultural and creative industries to start their own businesses, depending on whether they match their experience and ability, so that they can play a role. Otherwise, "seeing others have achievements and doing things again, there is a sense of picking up people's teeth."

In fact, creative entrepreneurial projects are also limited by their own attributes.

"Do you buy coal balls, even if they are made of various colors? When the value is not available, the added value can only extend the recession period and not become a factor that supports product development alone."

The creative director of an advertising company believes that matches have been in recession, and no matter how innovative they are on the packaging, there is basically no market or small market, which makes it difficult to support operation costs.

Apart from the limitations of inherent attributes, technology is easy to be pirated, and the "combustible" nature of matches gives manufacturers and dealers a headache.

During the 2008 Olympic Games, Shen Zikai lost a lot of business. Many shops at tourist spots also affected their performance because they couldn't bring them to the plane after they bought their products.

More troublesome is that as a "combustible" art match is naturally regarded as a safety hazard, and it also has many constraints in the prosperous area, especially in the large commercial complex.

How to overcome these limitations? The answer given by Ma Yongwei is to focus on long-term planning, establish brand awareness and become a long industrial chain.

Besides, entrepreneurs should have brand awareness.

The brand of cultural and creative industries is very important. Brand building should be raised to the height of the survival and survival of enterprises. From the beginning, we should have a clear sense of intellectual property protection.

For college students in cultural and creative industries, Ma Yongwei believes that college students have advantages in the field of creative industries.

Because they have more creative and creative passion, do not follow the rules, stick to the rules, have the courage to break the conventional character traits, and have certain cultural details and cultural taste, these characteristics enable them to adapt to creative entrepreneurship.