Cartoon Love In Children'S Clothing Industry

In the past 2012 Beijing Clothing Fair

Using the whole body to attract audience's attention, cartoon mode is the most brilliant.

It is reported that

Build children's living hall

The so-called "living house" is a kind of terminal sales model which has begun to rise in the domestic clothing industry in recent years.

The life hall is no longer confined to the single product of a brand, but attracts consumers with rich and serialized products. It advocates a one-stop, experiential consumption concept and leads the corresponding lifestyle and consumption patterns.

At present, in the Fujian faction camp, the number of seven wolves living museum is more shaped.

The product category of the seven wolf's living hall is not only a series of products of seven wolves men's wear, but also women's clothing and children's clothing.

At the same time, life hall also introduces fitness, beauty, food and beverage to guide consumers' fashion consumption.

Cartoon industry is not yet mature.

People in the industry say that if cartoon really wants to develop, it must establish a complete industrial chain, including cartoon, animation, derivative products and so on, from the production to marketing of a series of market-oriented operation, must have a suitable business mode and profit way.

At present, China's cartoon industry is far from mature, and there are not many successful models.

It is understood that Dr. frog has done a period of animation culture exploration, but later he was forced to give up.

Zhong Zheng, chairman of the board, said that the content needs not only concentration, but also long time brand accumulation. The funds and market pressure that it bears are very small.

After all, setting up cartoon characters and running children's wear brands are two industries.

Of course, this does not mean that there is no market in the cartoon mode.

On the contrary, this will become an important trend in China's children's clothing industry.

Perfect combination of cartoon image and children's wear brand.

Children's clothing is a matter of course for children, not playthings and partners.

We need to find cartoon characters who understand children. They have a natural connection with their children and can integrate well with their children without plation.

Children are very trusting of cartoons, so they will be influenced by their manners and attitudes.

This requires children's clothing enterprises to choose cartoon characters with entertainment function and good educational function.

In fact, children's clothing industry is not only the clothing industry, it is also an education industry and cultural industry. It is more sustenance of heavy social responsibilities, parents' expectations and children's future.

Therefore, how to perfect the cartoon image and manage children's wear brand still needs children's clothing enterprises to explore.