Shishi Enterprises Search For "Creative Show"

"Next year, our booth will definitely brighten everyone's eyes." Huang Liangsheng, general manager of the small leather children's clothing, who has been participating in the China International Clothing and Accessories Fair (CHIC) for many years, confidently said that after months of discussion and dialectics, Xiao Pi Pi has found a "unique style" display mode. Not only is it a little plaything, but also known as lion Road, Wirancis, Huaqi and other famous garment enterprises, they are planning to give people different feeling at the CHIC exhibition next year.

China founded in 1993 international The clothing and Accessories Fair will celebrate the age of 20 next year. According to Jiao Pei, project director of CHIC China International Fashion Expo, next year, the scale of CHIC will reach the highest level in history. Whether it is the number of exhibitors, exhibitors or the number of businessmen, "the supporting activities during this period will be wonderful." Jiao Pei said that the annual CHIC exhibition, Shishi enterprises have greatly contributed to the exhibition, from the early stage of their own enterprises to participate in the exhibition, now led by the government, group exhibitions, are highlighted. stone lion The government and enterprises attach importance to brand development.

From last year's CHIC, we can see the obvious changes in the entire garment industry today. The concept and connotation of multi brand operation have surpassed and broken the multi brand management of single category of enterprises. Men's clothing enterprises not only make brand extensions related to men's clothing, but also integrate the clothing and clothing products of men's clothing and children's clothing and other clothing products into the strategic system of multi brand management, and even more brand management is no longer a contest tool and development strategy among clothing brand enterprises. Many famous upstream accessories enterprises and downstream market channel areas have also joined the camp of acquisition or creation of clothing brands. Some enterprises are developing the road of multi brands, such as Bosideng, from the single feather down brand to today's multi brand series, spanning many fields such as down, men's wear, women's wear, children's wear, leisure, etc. terminal The innovation of mode, such as the appearance of SPA as a pioneer, and the charm of fast fashion brand by means of information technology.

"To be effective, at least three years CHIC." Liu Yiqun, general manager of Wolf Road clothing, said that although wolves participate in the CHIC business, merchants are not the main ones. What is more important is that they can show wolf's "cultural soft power", which focuses on cultural upgrading of the brand. If the CHIC exhibition is to rush into battle in March this year, the Wolf Road will give people a refreshing feeling next year. At present, Liu Yiqun is collecting some objects that highlight the culture of Wolf Road and have certain historical connotation. "We are also looking for creative people to help us build the pavilion." Huang Shali, general manager of Huaqi company, said gage and Huaqi will have a new bright spot at the CHIC exhibition next year. "What is the bright spot, and will be known at the opening of the exhibition".