Taobao Mall "Group Fight", Ethical Transformation Of Business Transformation

A web version. Pedlar Confrontation with market managers is being staged at Taobao mall. In the past few days, Taobao mall has been shocked by the small and medium-sized sellers who have been in the Taobao for a long time due to the adjustment of the investment policy, the annual fee and the security deposit. Thousands of small and medium-sized sellers have joined together to make malicious attacks on some big sellers, resulting in these shops. interrupt Operate. Taobao has introduced protective measures to curb the malicious buying behavior of small sellers.

Is Taobao "going all the way to get rid of the bridge", or the small and medium-sized sellers "making trouble, internet violence"? It can be said that they are different from each other. No matter what happens, the small and medium-sized sellers who organized and organized through the network "revolt" and "riot" have exposed the crisis that Taobao mall encountered during the transformation process, and at the same time have also asked a question: can the electronic mall that survive on the Internet lose the most basic business ethics in the transformation?

As we all know, at the very beginning of its founding, Taobao attracted millions of workshops and small workshops with entrepreneurial dreams, with the very low commercial threshold mode of "no need to pay for the cost of the pavement, no extra utilities for rent and water and electricity." In turn, it is the help of millions of small and medium-sized sellers that have laid the status of Taobao's largest e-commerce platform in China. Therefore, from the perspective of network contracts, small and medium-sized sellers are Taobao's business partners and partners who are accompanied by Taobao's rise.

However, when Taobao mall wants to transform, a new regulation will kick the small and medium-sized sellers who are unprepared to kick out of the mall, which makes Taobao "pro"! Think of it, Ma Yun said. TaoBao How many people will start the business and how many jobs will be provided? Now, how many people will lose their jobs, and even the early investment will lose their blood. This is not a responsible entrepreneur. At first, when signing the agreement with the small and medium-sized sellers, they did not explicitly inform the improvement of the service charge. The sudden change now stipulates that the small and medium-sized sellers are caught off guard and there is no buffer room, which is obviously against business ethics. Taobao is too inhumane to fly and kill.

It is interesting that Mr Ma once declared that Taobao should be an honest company. But in September 20th, in response to the rumour that Taobao will increase its fees significantly next year, Taobao has specifically rumoured that "rumors about Taobao's upgrading of technology services to 30 thousand yuan to 60 thousand yuan online are purely false." What is the truth? Taobao just slapped him in the face of honesty.

Further, Taobao now occupies more than 80% of the B2C market share and is in a dominant position in the electricity supplier market. It did not advance with the small and medium-sized sellers to raise fees and raise the range of 5~10 times at a time, and forcibly provided for payment after two and a half months. Whether such a provision is suspected of violating the anti-monopoly law is also worth pursuing. And this also reveals that the legal system and management system in the field of electricity business in China still needs to be improved. Is the "anti monopoly law" applicable to the Internet as well? What role should the government administration and industry associations intervene in the transformation of the electricity supplier?

From the logic of the survival of the fittest, Taobao has no fault. Small and medium-sized sellers malicious attacks on big sellers irrational behavior, also need to be investigated. But Taobao allows the majority of small and medium-sized sellers to shoulder the pain of the transformation of electricity providers unilaterally, and even let them pay the cost of their whole body. This is not a responsible enterprise, but also a torture of their business ethics.