The International Financial Crisis Has Affected &Nbsp; The Market Value Of Sports Brands Has Shrunk Dramatically.

September 14th, due to the impact of the international financial crisis, sports brand Market value has shrunk dramatically. According to relevant materials, Nike The market value of the six major brands of Puma, Anta, Adidas, Lining and MIZUNO decreased by 18% compared with that of Nike, while the other five major brands were falling 40% to 70%. ADI Puma is 46%, Lining 59%, Anta 65%, MIZUNO 40%.

Apart from the comprehensive sports brand, the production of fitness equipment has also been greatly affected. Although the price of steel has dropped sharply, the fitness equipment industry, which takes steel as its main raw material, is difficult to borrow because of the decrease in foreign orders. Liu Wei, general manager of the brand promotion department of Impulse group, which accounts for half of the company's output value, said: "at present, the export of the fitness market is generally affected by the financial crisis, and the low value-added products are more vulnerable because of the low threshold and fierce competition."

For more brand less OEM enterprises, there is nothing to do, or even directly related to the survival of enterprises. The Xiamen iron and steel company, which is a foundry for ai Kang, is second only to Taiwan's Joe water in Asia. Its output accounts for 10% of the global market. In 2007, the value of exports reached US $100 million, but this enterprise has recently heard rumors of "bankruptcy". Although Li Jianyu, deputy general manager of steel and steel, came forward to raise rumours, he admits: "the financial crisis may last for a long time. Steel and iron will adopt conservative measures, strengthen internal management, increase production control and control, shorten production cycle, make less use of working capital, and minimize backlog of products."

The international financial crisis has brought great impact on sporting goods production, but it also provides a golden opportunity for the development of China's sports products. Recently, the China sports daily wrote that with the help of the 2008 Beijing Olympic Games, China's sports products blowout in that year. This is because "the localization advantage of host enterprises has enabled them to provide competition equipment for table tennis, track and field, gymnastics, rowing and other 14 items" in the Olympic Games, but the article pointed out immediately: "we should also see that the market is gorgeous and empty, and the nationalization rate is still very low in some areas that can be independently developed."