Export Is Hard To Earn Money, Domestic Sales And Few Brands -- A Potential Crisis In Children'S Clothing Industry For A While.

At present, China

It is reported that there are 3000 large and small children's clothing manufacturers in Shishi, and there are more than 400 member enterprises in the children's wear Association. The total number of enterprises is quite large, but there are only 70 enterprises with a certain scale.

In the early 1990s, Shishi children's clothing industry was once popular for a while, almost occupying half of the children's clothing market in China. It has the most appeal in the National Children's wear market.

At the turn of the century, Zhejiang Zhili children's wear has just started. Although the "98% of children's clothing in China comes from weaving" is exaggerated, the strong rise of the children's clothing industry in Zhili is obvious to all.

During the 10 years, the negligence of stone lion's children's clothing industry in the brand construction missed the golden period of 10 years.

Shishi children's clothing industry has been relegated to the domestic market, and there are few figures in the high-end children's wear market, most of which are on the wholesale market.

However, when Shishi children's clothing has been ebbing in the domestic market, it has found a huge international market space. Now Shishi has become an important international children's clothing base for foreigners.

Foreigners take the market, enter enterprises, place orders, install cabinets, and deliver goods in stone lions.

Compared with other clothing industries, children's clothing industry is the highest degree of internationalization of Shishi clothing sub industry.

But the Shishi children's clothing industry is not a man of insight, and is not infatuated with the surface prosperity of Shishi children's clothing foreign trade market.

Although the export volume of Shishi children's clothing is very large, most of them are low-grade market in the Middle East and other countries and regions. The price of children's clothing is not high and the added value is very low. Children's clothing enterprises generally complain that profits are too thin and production is difficult to maintain.

The factory price of Shishi children's clothing is mostly 20 yuan ~30 yuan per piece, each profit is only a few yuan, the highest is only 1.5 yuan / piece below, as long as a single cargo slightly lost, will be wasted.

If Shishi children's clothing industry is always at the low end of the industrial value chain, its development prospects will be very

At present, Shishi children's clothing is facing many problems. The strength of R & D design in manufacturing industry is weak, and the shortage of talents is lacking. The number of high-quality workers is decreasing, the number of high-quality employees is decreasing, the large single can not be delivered in time, and the small size is not enough to digest; although the production conditions and the living environment of the employees are much improved compared with that of a few years ago, the difference is far from that of the counterparts visiting the provinces; Shishi children's clothing enterprises have poor independent innovation ability, lack of core competitiveness, lack of awareness of brand building, weak market influence, insufficient marketing team strength and limited market expansion ability, which are potential crises of Shishi children's clothing industry.