Production Costs Increased By &Nbsp; Textile And Garment Enterprises Sought To Break The Internet.

"A lot of the money that companies earn now is paid for." Recently, stone lion The marketing manager of a garment enterprise laments that with the rising rental cost of the facade and the increasing operating pressure of dealers, the shoe and garment production enterprises have to take more profits to subsidize them, resulting in their profit margins declining, and then seeking for the development of a lack of follow-up funds. "This seriously affects the future development of enterprises, but there is no good solution at present."

This year, the China clothing association announced the list of top 100 enterprises in the national garment industry last year. As an important textile and garment sector in China, "Fujian clothing" occupies 6 seats, including seven wolves, seven cards, tiger capital, Green, gage and Wirancis. Among them, the seven wolves ranked the highest in twenty-fourth place. According to the 2010 report of the seven wolves, its operating income reached 2 billion 200 million yuan, the profit was close to 340 million yuan, and the profit margin was around 15%. "This profit margin is pretty good. Many textile and garment enterprises profit between 5% and 8%." Lin Hongnan, chairman of Fucheng (China) Co., Ltd. introduced that the sales profits of the seven wolves could be Fujian. Spin The top of the clothing industry is mainly related to the brand's high quality in recent years and the high premium of its products.

In March of this year, Seven wolves Also acquired the Hangzhou Kenna company, which owns the well-known agents of the world's top brands, such as Connally (Canali), Versace (Versace Collection) and Georg Jensen, the world-famous jewellery brand in China. Zhou Shaoxiong, chairman of the seven wolves, said at the press conference that one of the next main businesses of the seven wolves is to act as an international brand. "Purchasing international brand agents has several advantages. The most important thing is to expand their influence and improve and improve the coordination of the entire operation system." Liu Yiqun, general manager of wolves clothing, said that wolves acted as an international cowboy brand such as "EDWIN", "TOUGH", "SALAD", "GAS" and so on as the provincial agent of Fujian province. Liu Yiqun said that Wolf Road is a "heavy brand and light production" route, but the increase in store rentals makes it impossible to expand rapidly. In his planning, the design shop is much faster than it is now.

"Qualified brand enterprises have been listed on the standardized development, but the problem is that channel costs are soaring and profitability is decreasing." Zhou Shaoxiong said that in view of the various unfavorable factors that affect the profit margins of the brand textile and garment enterprises, enterprises and enterprises should pay attention to the strategic alliance of the supply chain of the industrial chain, the ordering will be optimized, and the coordination between the staff and the production plan should be more strict. "Quality and price are also new topics to be studied".

How to break the battle? Insiders said that e-commerce is a good way. For example, a Menswear brand in Fujian maintained a growth rate of more than 300% last year, including Metersbonwe and other brands. Its online sales have already broken 100 million. The chairman of the company even set the goal of e-commerce in 2020 to reach 100 billion yuan in sales. "If we want to achieve such a result, we must do two things well," Zhou Chengjian said. Fang believes that, first, the popularity of its own brand is high, and the two is that the consumer's recognition of products is strong. In addition, Acting internationally famous brands is also a good way, such as Nike and Adidas have achieved BELLE. "As China's textile and garment enterprises become bigger and stronger, more and more international brands will enter the Chinese market, and for strong Shishi enterprises, this is an opportunity."