Export Of Shoe Enterprises To Domestic Market May Encounter Many Difficulties.

A few dollars of a garment or pair of shoes can be doubled in international market after being put on the international brand.

However, in the process of trading, the profits left to Chinese manufacturers may be only tens of cents.

Despite the huge profits that have been handed over to others, many processing trade enterprises still enjoy it. They are willing to be the lowest value-added OEM in the industrial chain controlled by multinational companies for many years.

As for why not sprint to high value-added brands and market retail links, Wu Zhenchang, chairman of Taiwan funded enterprises, Guangzhou Chuangxin Shoes Co., Ltd., broke the line. This is actually a pformation from industrial mode to business mode, with potentially unlimited market risk. 100 enterprises can make factories, maybe 100 can succeed, but only 100 of the 100 enterprises are successful in brand and retail.

Wu Zhenchang moved all the small shoe factories inherited from his parents in the Taiwan area from 1990 to Guangzhou. Now it has developed to a scale enterprise of hundreds of millions of dollars in annual export volume and was successfully listed in Hongkong in 1996.

In Wu Zhenchang's view, in the more than 10 years of investment in the mainland, his enterprise has changed not only the scale of the factory, but also the quality of the product, the production process and the management of the enterprise.

To a certain extent, the company, which already has certain capital and technical strength, can turn to the domestic market with the huge consumption market of the mainland, and establish its own sales channel and its own brand to break the fate of others.

However, Wu Zhenchang still sticks to the link of processing trade. The product is 100% OEM export.

It is also understandable that different enterprises should formulate suitable strategies for their own development according to their own circumstances and take a professional and high-quality OEM route.

However, it can be reflected that export to domestic sales is not an easy task, and it takes a lot of courage for most processing enterprises.

作为服装、鞋子以及玩具等多种商品产量都位居全球第一的中国，不少产品的低端市场已处于饱和或接近饱和的状态，加工贸易企业要转向内销，必须冲刺高品质、高附加值的中高档市场，往往至少要突破三道障碍：一是资金压力，开发新产品、创建品牌以及开拓市场需要大量的资金投入；二是市场风险，长期只从事0EM的企业较少机会直接接触市场，对市场潮流、发展趋势等资讯比较缺乏，初次试水零售隐藏较大的风险，而且还有可能遭遇知识产权受侵犯或收货款难等问题；三是政策门槛，不少从事加工贸易的企业仍然以来料加工的形式生产和出口，如果转内销必须要由来料加工转为三资企业，而在这过程中审批程序和手续比较复杂，而且原先加工贸易免关税进口的原材料还涉及补税问题。

Although exports will turn to domestic sales or encounter many difficulties, China's trade surplus pressure is increasing day by day, and international trade frictions are increasing.

In addition, the continued appreciation of the renminbi, the reduction of export tax rebate rate and the adjustment of processing trade policy and other comprehensive factors have led to the increasingly thin export profits, which has virtually encouraged enterprises to learn to export and sell on domestic legs.

With the gradual improvement of China's living standards and the gradual improvement of domestic related supporting policies, the high quality Chinese products printed with "MadeinChina" will gradually appear in the eyes of domestic consumers.