President Of Anhui'S 100 Large Family: "Local Tiger"

Retail

Veritable "local tiger".

Since its establishment in 2000, the total assets of the company have increased by 32 times and the business scale has expanded by 25 times.

Now, the retail business which is firmly occupied by half of the retail market in Hefei is brewing a new round of "change".

Grade for new faces

For Zhang Junfeng, reform and adjustment is the highlight of 2011.

It is understood that by referring to the Wuhan 100 life hall and Shanghai long Guang Department store and other high-end supermarkets, at present, the company has begun to upgrade its store in the supermarket below the 100 largest department store and some high-end community stores.

However, Zhang Junfeng took a lot of thought about how to make the overall adjustment of the company.

Finally, she decided to divide the existing stores into one or two or three grades according to the business environment.

As a first class store, he will try the high-end high-end stores with department stores and supermarkets, and increase the proportion of imported products to attract high-end customers.

The second level stores will be refined to develop, while the third level requires close proximity to the community to facilitate residents.

"Not only is the store classified, but also the family equipment is graded.

Before the second half of last year, we launched the grading system to the supermarket, and planned to adjust all the stores according to the grade.

Zhang Junfeng added: "this series of adjustments includes equipment hardware and commodity structure.

We will create a new look in the design style, equipment image, equipment improvement, environmental improvement and so on.

In addition, in 2011, he will continue to increase the proportion of agricultural super docking to the base.

At present, the proportion of agricultural super docking of He Jia Fu vegetable can reach 60%.

In 2006, he began to try to fit the farm supermarket docking, and boldly tried the supply mode of "self run vegetable farm" and "agriculture super docking" in the supply of vegetables.

At present, he has built an environmental protection natural green farm in Feixi and other surrounding areas of Hefei, directly supplying agricultural products to supermarket stores, and entering the stores, consumers can buy high-quality and fresh agricultural and sideline products.

In Zhang Junfeng's view, the value of agricultural super docking is more in the product of retrospective can bring word of mouth.

Zhang Junfeng said: "the current retail market is a highly standardized market. Intense market competition leads to a high degree of homogenization of commodity quality and a small price differential.

This is also destined for the current market competition to focus more on the service quality and the operation of differentiated commodities. For a long time, the company has put the quality and quality of service in the same important position, and has been committed to providing customers with high-quality, differentiated services to meet the personalized needs of consumers.

Hundred trees

As the first group of employees, Zhang Junfeng, who came up step by step, knows clearly the advantages of he family.

He is born under the strategic move of 100 large groups to adjust the business structure and develop new retail formats.

At present, in Hefei's 100 modern department stores, supermarkets, and electric appliance chain three wheel drive pattern, the supermarket format of the company is playing a decisive role.

In response, insiders familiar with the Hefei market said that the support of the group is the key to the rapid development of the company.

In the view of this person, in the Hefei market, he has successfully implanted hundreds of brands into the company.

In addition, as the first listed business enterprise in Anhui Province, the strong capital injection of Bai Da group has also helped many family members.

It is understood that at present, the home business has occupied most of the convenient commercial outlets in Hefei, and the properties of these stores are basically their own property.

Before that, he began to expand to the outer edge of Hefei and began to occupy the blank market.

At present, Ma On Shan Road, located at the headquarters of Hejia Fu, was once a wasteland a few years ago. Now it has become a particularly large area of Hefei's appreciation.

"In fact, we have great advantages.

Do well in the province

As a retail company that is leading the retail market in Hefei or Anhui, the company has always ensured that it can occupy more than 50% of the market share in the Hefei market.

But who would have thought that such a strong "local tiger" was born a little "helpless".

In 2000, nannit supermarket in Shanghai was on the verge of bankruptcy due to poor management and operation in Yanhe Road store in Hefei. Overnight, all the stores in the supermarket were closed and the operators fled.

"Nong te Jia left behind a lot of problems: wages, rent, utilities and suppliers' money.

At this moment, the government hopes that the big group will take over.

However, such a supermarket, which is not a "proactive" company, has achieved success in the retail market of Hefei since May 2000.

But in recent years, the retail giants in Hefei and even the whole Anhui market have gained momentum, and the speed of opening stores in Hefei has obviously accelerated.

Just in 2010, WAL-MART opened 3 new stores. Recently, Carrefour and Tesco also have new store openings, and Yonghui supermarket, which specializes in regional operation, has also been stationed in Anhui.

"We are not at all worried about these foreign competitors. Before foreign investors came in, they clamored how long they were going to knock them down, but they did not achieve their goals. Instead, they had to engage in some internal exchanges with us.

Zhang Junfeng revealed.

At present, the home business outlets are located in most cities of Anhui province.

But for expansion and scale, Zhang Junfeng believes that bigger and stronger is a problem recognized by every business. However, in terms of family development, cross regional development is not yet in order.

Zhang Junfeng explained: "we have not fully utilized the existing resources of Anhui province. We want to further expand the dominant position in the Hefei market, strengthen the radiation efforts outside Hefei, and ensure the strong position of Anhui, and then make the next plan."

Dialogue with Zhang Junfeng

Reporter: how to view the current situation of strong foreign investment in Hefei market?

Zhang Junfeng: as a matter of fact, since then, the world's retail giants have been stationed in Anhui for a long time. Their advanced technology and management and well-developed distribution system have given us great inspiration, and the impact on the market is not so strong. However, the local advantages of Ho Jia Fu are unmatched by foreign giants.

Reporter: what are the local advantages of He Jia Fu?

Zhang Junfeng: Fu Jia Fu has its own advantages and strength.

We have strong resources support from hundreds of large groups. As a local giant in Hefei, 100 great groups have rich experience in market operation and resource integration. We are familiar with the characteristics of Hefei's local consumer market, and have deep and loyal customer resources.

Reporter: how do you evaluate the current achievements of the company in the field of agricultural super docking?

Zhang Junfeng: in fact, now agricultural super docking not only can not fully cover the "surface", but it is also difficult to reach 100% of the supermarket's docking between supermarkets and supermarkets.

At present, he and Anhui have more than 70 vegetable bases, 9 of which are fixed direct supply.

Even so, 40% of the vegetables in the supermarket come from the wholesale market.

Climate, geography and other factors decide that the real estate dishes can not cover all kinds of vegetables. Therefore, supermarkets also need to import some foreign dishes from the wholesale market, so that the varieties of vegetables on the shelves are comprehensive enough to meet the diverse demands of consumers.

Tips

Anhui Bai Da Jia Fu chain supermarket Limited by Share Ltd is a comprehensive supermarket chain owned by Hefei Department Store Group Co Ltd. Since its establishment in June 2000, relying on its brand, talents, reputation and capital advantages, it has set up 135 large supermarkets, community supermarkets and township convenience stores in Hefei, Bengbu, Bozhou, Huainan, Tongling and Mount Huangshan provinces, with an area of over 150 thousand square meters, including 53 stores in Hefei area and annual sales of over 2 billion yuan. It is the largest local comprehensive chain supermarket enterprise in Anhui province.

In 2010, the company ranked forty-ninth in China's fast moving consumer goods chain.