Sports Shoes Brand New&Nbsp; Balance Is Accused Of Advertising Is Not True.
January 7th, known in the US Sports shoes brand NewBalance In the face of a class action lawsuit, consumers accused the brand of making false advertisements, claiming that the toningshoes could consume more calories and improve health, and demanded more than five million US dollars (NT $one hundred and forty-six million) for compensation.
Li Chongzhen, deputy manager of NewBalance marketing in Taiwan, said he was in contact with foreign countries and was unable to respond to details.
The NewBalance shoe series has been introduced into Taiwan since October last year. The plateau project is a key development project this year. Now there are bad news. Will there be any variables? Li Chongzhen is also unable to answer.
The case was brought to court in Boston on the four day, accusing NewBalance of market publicity that the moving shoes could increase muscle activation and burn calories, "false, misleading and reasonable deception."
The lawsuit also mentioned that the shoe cost $one hundred (NT $two thousand nine hundred and twenty), but it failed to promote physical health and could cause injury.
The lawsuit was filed by Ms. Pasha Mo Va and others who were similar to her. They all indicated that they were misled or damaged by the sports shoe company.
They are now seeking court confirmation of class action claims and demanding compensation of more than $five million.
According to NewBalance's publicizing on the official website, the "true balance truebalancetoningsneaker" (truebalancetoningsneaker) produced by them, "using hidden balance board technology can enhance the activation of the muscles of the buttocks, the four muscles of the femoris, the tendons of the hind legs and the calf muscles, thereby burning calories. At least, it can increase the activity of 27% muscles and increase the calorie of each step by 10%.
Body shaping shoes are one of the fastest growing products in the footwear industry. Last year, the market size was estimated to reach US $one billion and five hundred million (about NT $4. 3 billion).
This kind of shoes are made of uneven shoes. When they are put on, the muscles of the legs need more force to maintain the balance of the body. It is also known that the waist and hip lines can be tightened when the momentum is increased.
However, last year, a study by the NGO "American movement and movement association" found that body sculpting shoes were not claimed by manufacturers.
In addition to NewBalance, another big factory Reebok is facing a class action lawsuit in the United States for its "EasyTone" series of body sculpting shoes.
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